An illustration of a person in a spacesuit, floating above the words "Artificially Flavored?! Know Your Vanilla."

Vanilla, Actually: Decoding Flavor Secrets

Vanilla, the fragrant flavor loved by millions, is often associated with simplicity and understatement. But delve deeper into the world of vanilla as an ingredient, and you'll discover a nuanced universe of different types.  While crafting recipes for our Lentil Telepathy snacks and breakfasts, we embarked on a fascinating journey through the highly regulated vanilla industry. We discovered that many consumers, from snack enthusiasts to dessert masters, might not be aware of the distinctions hidden within vanilla ingredient listings. From "Natural Flavor" to "Artificial Vanilla Flavor," "Vanilla Essence," and the classic "Vanilla Extract," we're here to shed light on these variations and reveal why vanilla is anything but simple.

 

Natural Vanilla Flavor: Unmasking the "Natural" Label

The term “Natural flavor” refers to the use of compounds directly extracted from the vanilla plant, primarily from an orchid species called Vanilla planifolia. These compounds, such as vanillin, lend the unique aroma and taste that we associate with vanilla. They are typically extracted through processes like solvent extraction or by soaking vanilla beans in alcohol.

Did you know:  To use the term “natural”, at least 51% of the flavor must come from actual vanilla beans, but the other 49% can come from other sources.

 

Artificial Vanilla Flavor: The Lab-Made Mimic

Artificial vanilla flavor, also known as vanillin, is a synthetic version created in a lab. While the natural flavor derives its compounds from the vanilla orchid, artificial vanilla is made by chemically replicating the vanillin compound found in natural vanilla. This manufactured alternative is cost-effective and widely used in commercial food production and baking. However, it lacks the nuanced complexity of natural flavor and may have a more pronounced, artificial taste.

The Food and Drug Administration rules ensure that foods containing artificial flavor must clearly declare so on the packaging.  However, this disclosure often appears in very fine print, discreetly placed to blend in with package designs. A busy shopper would barely notice the detail, but artificial flavor is abundant in today’s food products, snacks, and instant breakfasts and cereals.

 

Pure Vanilla Extract: The Golden Standard of Flavor Infusion

Vanilla extract, on the other hand, undergoes a different process altogether. It starts with natural vanilla beans, which are soaked in a mixture of alcohol and water. Over time, this infusion extracts the rich flavors and aromas of vanilla beans, resulting in a concentrated liquid called vanilla extract. The alcohol acts as a preservative, enabling the extract to have a longer shelf life.

Further, to be called Pure Vanilla Extract, the formula must adhere to strict FDA standards of definition. Pure Vanilla Extract is defined as having at least 13.3 ounces of vanilla beans per gallon and 35% alcohol by volume.  

Concerned about the alcohol within pure vanilla extract?  Fear Not. The alcohol bakes out between 280-300 degrees Fahrenheit, leaving only its delicious flavor – and once again proving its reputation as the golden standard across households and kitchens.

Empowered Choices: Selecting the Right Vanilla for Your Needs

Now, armed with this knowledge, you're equipped to make informed decisions when choosing foods that use vanilla. Whether you're reaching for snacks, deciding breakfast, or indulging in sweet treats, understanding the nuances of natural, artificial, and extract variations puts you in the power seat.

 

Photo Credit: Photo by Qwirki & Co. via pexel
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.